who established the broadband marketing group?

Paul Landgraf

Founder

Broadband Marketing Group

ABOUT THE OWNER


Broadband Marketing Group founder, Paul Landgraf, provides clients with 20 years of marketing experience at industry-leading companies such as Pentair and Andersen Windows and 11 years at Campbell Mithun Advertising.

He has a Master’s Degree in Brand Advertising Management from the University of Illinois and a Bachelor’s Degree in Communications from the University of Wisconsin – Stevens Point.

During his free time, Paul enjoys his family, training for triathlons and helping children.


www.linkedin.com/in/plandgraf


OWNER INSIGHTS

“Most people would say that I’m passionate about a winning strategy that’s grounded in the market.  One can never go wrong knowing the target customer intimately and establishing a unique market position.

I’ve also learned that execution and change management are as important as a sound plan.  New products and sales programs are all well-intended.  However, many of them fail because the manufacturing and sales teams are not involved.  Implementation can kill a good strategy.

Successful marketing depends on clear direction, stakeholder collaboration and flawless follow-through.”