AMERICAN MARKETING ASSOCIATION

Based on lessons learned, the following White Papers have been assembled to accelerate your learning curve.  Click below to request yours today.


 DELIVERING GROWTH

Picking the Right Market an Essential 1st Step


CHANGE MANAGEMENT
​Often the Key Ingredient to Successful Projects


PRODUCT NAMING
​Simplicity to Save Money & Avoid Confusion
 


Watch for these white papers in the future...


PRODUCT INNOVATION

​Market Immersions for Great Insights & Ideas


​SALES LEADERSHIP

A Strategic Approach to Managing Performance

Segmented for Marketing & Sales roles, the Marketing Assessments are like a health checkup for your business.​

A Collection of B2B Marketing Resources

marketing white papers

To help improve your
​marketing performance

Regardless if you’re new to marketing or a seasoned veteran, we’ve established the following resources to help improve your business-to-business marketing performance.

marketing assessments

marketing templates

Click the following links to request your Marketing Assessment today:

To help improve your
​marketing performance

CEB GLOBAL  (On-Line Resources & Benchmarking)

A Collection of B2B Marketing Resources

BUSINESS MARKETING ASSOCIATION

  • Discover marketing best practices
  • On line and completely confidential
  • For a small fee that’s credited back on your project
  • Learn how you compare to other businesses
  • Improve your results

PRODUCT DEVELOPMENT & MANAGEMENT ASSOCATION

marketing white papers

marketing associations

If you're looking for additional B2B marketing resources and support, here are some excellent associations to help up your game:

marketing assessments

Add structure to your marketing with the following free downloadable templates.  They’ve been developed with years of client-side experience.


CUSTOMER PERSONAS

  PowerPoint


CREATIVE BRIEF

  Word                  PDF


MARKET RESEARCH BRIEF

  Word                  PDF


MARKETING PROJECT CHARTER

  Word                 PDF


MARKETING KPIs

  Excel