|Client Challenge||BMG Service||BMG Deliverables|
Current market analysis is outdated & needs refreshing.
Industry & Market Analysis
|• Overall sales, volume, growth, margins|
• Key customer buyer values
• Competitive landscape
• Channel structure
• Key trends
• Client implications
Understanding of customers is not clear.
• Overall market definition
Competition launched a string of new products & programs.
You want to learn their direction and respond.
competitor products to your new product.
• Product portfolio comparisons
Your company has experienced flat sales the last several
years, and you’re not sure of the causes.
Stalled Growth Assessment
• Sales root cause template
Many market opportunities for growth exist, and you need
to prioritize them.
but not sure how to market it.
• Situation overview (SWOTs, trends)
Your strategic plans are clear and communicated,
but your company has trouble executing them.
• Root cause analysis & workshop
You see the opportunity to grow through a strategic
partnership or acquisition, but don’t have the time
Strategic Partnerships | M&A
|• Inorganic growth market prioritization|
• Target company identification
• Target company business development
• Relationship framework
• Marketing due diligence
• Post-M&A marketing integration
(customized to client needs)
Client Challenge BMG Service BMG Deliverables
Today’s B2B marketing clients feel time pressured, fight day-to-day fires and complete only their top-most priorities. There’s never enough bandwidth to explore new markets, fully understand the reasons for below-expectation growth or develop long-term strategic plans.
The Broadband Marketing Group offers Strategic Marketing services designed to bolt onto your marketing department and assist you. We have the proven experience to immediately dig into projects—large or small.
The BMG deliverables list provides a sense for what you get with our Strategic Marketing services. However, because each Strategic Marketing challenge is unique, the Broadband Marketing Group adapts its deliverables to every client.
If you think there’s a fit, be sure to contact the Broadband Marketing Group today. We would enjoy learning about your Strategic Marketing opportunities and providing a free no-obligation proposal.