• Channel partner displays had become outdated and the shipping of them behind schedule.
  • Re-designed the in-store dealer displays and back-office process, then launched the improved retail merchandising program.
  • ​Upgraded over 600 store locations in less than 2 years.

The Broadband Marketing Group has B2B experience in a variety of global and domestic markets.  So we quickly get up to speed on your business and contribute with meaningful results.  We also have the wherewithal to learn new markets.

brand name change

Across a variety of global and domestic markets

  • Sales of a global manufacturer were flat. The company had many good  ideas but was not executing them.
  • Collaborated with the executive team to identify organic and inorganic growth opportunities.  Also prioritized the new product pipeline.
  • Generated traction behind the growth initiatives to propel the business.
  • ​​A major building materials company  was leaving an  upper-premium market opportunity unaddressed.
  • ​Conducted in-depth market research, built the business case, established customer requirements and led the  new product through market launch. 
  • ​Exceeded the $25 million sales target    in 2 years.

strategic partnership

Across a variety of global and domestic markets

We’re not motivated by winning awards or taking bold risks with your brand.  We’re concerned about doing the right thing for your customers and your business.

Be sure to contact us.  We would enjoy hearing about your opportunities and providing a no-obligation proposal to help your marketing succeed.

new product

product sales training

sales channel program

product sales training

brand name change

  • Several years after an acquisition, it came time to integrate the smaller business, including its brand name.
  • ​Facilitated a 2-day change management workshop, addressing customer confusion and revenue risks.  Applied project management.
  • The brand transition went smoothly without loss of sales.
  • A Fortune 500 industrial company aspired to drive inorganic growth.
  • Identified new target markets and 8 target companies.  Contacted them and cultivated strategic partnerships with two.  Jointly developed and launched a completely new portfolio.
  • Generated incremental sales for all strategic partners.

SUCCESS STORIES

Proven B2B Marketing Results

strategic partnership

  • Sales and distributors reps for a manufacturer were not familiar with the product due to staffing turnover.
  • ​Designed and implemented the on-  line and in-person training plan.  Positioned the program as “Reach For Success” to entice participation. 
  • Skilled over 1,500 sales people worldwide within 18 months.

new product

manufacturing | industry | building materials | energy | communications | construction | engineering

sales channel program

Proven B2B Marketing Results

growth strategy

growth strategy